The Buyer Wants Assets. Who Owns the Goodwill?

Selling the assets of a C corporation can mean losing 50% or more of the gain to federal and state taxes. The corporation pays tax on the sale. Then the owners pay tax again when they receive the proceeds.

But what if most of the value being sold doesn’t belong to the corporation?

In this week’s Secret Art of Planning, I explain personal goodwill, who owns it, and why we need to answer that question before negotiating the sale.