A family office can exist for years before anyone calls it one.

A family office can exist for years before anyone calls it one.

The back office of a closely-held business may already be managing the family’s investments and personal affairs alongside the business itself.

Recognizing that the family office is not solely about maximizing investment returns is critical to understanding how to advise, structure and operate it.

Jeffrey Rosen (https://lnkd.in/ePJnYJPa) and I explore this in “Defining the Family Office,” part of our Family Offices series at Frazier & Deeter.

Every family defines their own family office. It is their business to create, with their objectives and goals.

The full article is attached.